Fiji’s reefs and tourism: a CSR approach to sustainability
Fiji’s coral reefs are foundational to coastal livelihoods, cultural identity and tourism appeal. Private-sector actors — from resorts and cruise operators to beverage companies and tour operators — increasingly deploy corporate social responsibility (CSR) to protect reefs while strengthening community-based tourism. This article examines how CSR in Fiji is being mobilized to conserve reef ecosystems, empower local management, and build resilient tourism experiences that keep benefits close to villages and households.Why reef protection and community-based tourism matter in FijiEconomic dependence: Tourism serves as one of the core drivers of Fiji’s economy, with coastal and reef-centered activities such as diving, snorkeling,…