Fashion and Trends

Jack McCollough and Lazaro Hernandez, the creative duo behind Proenza Schouler, have embarked on a new journey in the world of fashion as they take on roles at Loewe. Known for their distinctive approach to design, the pair has long been celebrated for balancing modernity with craftsmanship, and their move to the Spanish luxury house signals an exciting phase both for them and for the brand.The partnership between Loewe and the designers is being closely watched in the fashion industry, not only because of the duo’s established reputation but also because of the evolving identity of Loewe itself. The brand,…

In the rapidly evolving realm of fashion and beauty, timing can be crucial. Bella Hadid, renowned for her association with contemporary fashion, has again proven her impact by taking part in the reimagining of Butter Yellow right when the brand was at a crucial juncture. This initiative occurred at the last moment, as plans and designs were still being adjusted, showcasing how a celebrity's participation can transform doubt into potential. Her insight, along with a keen sense of current trends, provided the brand with a new outlook and instant presence in a competitive industry.Rebranding is often a significant effort, especially…

Summer has a way of stretching time, with long, warm days that seem to move slower than the calendar suggests. This period, often referred to as the dog days of summer, carries a reputation for heat, lethargy, and a certain heavy stillness in the air. The term itself has ancient origins, dating back to Roman and Greek civilizations, when people noticed the hottest days coincided with the rise of Sirius, the Dog Star, in the sky. These days have long been associated with a sense of intensity, both in temperature and in the unique rhythms of daily life that accompany…